Case Studies/ Public Relations – fostering beneficial relationships

Vitality. Vision. Value: Columbus Chamber

The Greater Columbus Chamber of Commerce had taken a hit. Its reputation and influence were dwindling. Implemented a new strategic vision, the Chamber reinvented itself, and Linda Siefkas launched a new brand, a regional marketing effort, plus grassroots advocacy programs that attracted and retained jobs. In just a year, the Chamber’s public approval rating jumped by an amazing 26 percentage points. Membership retention was among the highest for chambers nationally. The Chamber’s public policy campaign won an Award of Excellence from the American Chamber of Commerce Executives.